The Business of Making Money with Horses

By Don Blazer, taught by Eleanor Blazer

 

 

 

 

Lesson Three

 

 

 

Weanlings: Big Potential for Profits

 

 

          At first glance, selecting a weanling of any breed seems to be the biggest gamble of all.

 

          It is not!  In fact, it may be your safest return on investment opportunity.

 

          On the surface, you are dealing with a baby from three to 11 months old, unbroken except to lead and groom, and essentially untrained.  And it is difficult to know exactly what you will have in a year or more.  All this tends to make a lot of people stay away from weanlings, which means their price, at sales, is usually less than their true value.  (Consider the fact that most weanlings sold at public auction will bring only about the cost of the breeding fee.  Someone other than you paid to have the mare bred, paid to keep her for the gestation period of 11 months and 10 days, and paid to keep both the mare and the foal until sale time.  Add to all that expense the normal health care costs, and it is easy to see a healthy weanling at the price of a breeding fee is a steal.

 

          So immediately you know you have two factors to your advantage.  First, no matter what weanling you purchase, you know that in most cases you won’t overpay if the price is about the same as the stallion’s service fee.  Second, most of the buyers at a sale are not interested in weanlings, so it is easier for you to acquire your top selection.

 

          There are a lot of risks between the date of breeding and the time a horse begins to perform, whether it is racing, cutting, jumping, or driving.  With the purchase of a weanling, you are splitting the cost of taking a horse to the point of performance.  The price you pay for the weanling is the reward the seller gets for assuming the risks from breeding to weaning.  If the seller doesn’t make a profit, that’s his problem.  He probably didn’t know how to have horses make money for him.  If you buy a bargain, for you it is another step to a big percentage return on a small initial investment.

 

          When you sell your purchase, you will get the reward for assuming the risks from weaning to point of sale.  And those risks can be minor since the horse is generally under no major stress.

 

          At the time of reselling—with no effort on your part—you have two more factors which are working to your advantage.

 

          First, yearlings and horses ready to perform almost always bring the highest sale prices.  (The exceptions are the elite stallions and mares just ready to begin breeding, and stallion or mare syndications.)  Secondly, the high rollers are willing to pay an extra bonus for yearlings and horses ready to perform because they are eager to get started; they want action now, and they want your horse!

 

          If you buy a healthy, sound weanling at a sale, and you care for it until it is a yearling, or is ready to perform, you will undoubtedly make a profit of some sort if you sell prior to the time the horse enters any form of competition.

 

          You may have to tell someone you have the horse for sale, but sometimes, even that isn’t necessary.  I have purchased weanlings and resold them at a profit in less than three hours.  (It has happened more than once when other buyers realized what a bargain I had purchased.  I took a small profit—large percentage—and they still got what they wanted at a very reasonable price.)  Weanlings are very salable.

 

          However, you are in the business of having horses make you a lot of money, so you won’t purchase a weanling just on surface appeal.  You will be doing a great deal of studying.  That means you will read every page of the sale catalog and you will compare every weanling offered with every other weanling.  You will be looking for potential.  (If you are looking for potential in weanlings not at a public auction, then you will have to construct your own catalog page.  Develop the catalog page well in advance of looking at the weanlings.  You can develop your catalog page by getting the name of the sire and the dam from the seller, then contacting the breed association for pedigree information.)

 

          The purchase of a weanling, as the purchase of any other horse intended to make a profit, is based on potential and no other factors.

 

          To reduce the risks of a weanling purchase even further, most horsemen, including myself, recommend buying fillies.  If a colt can’t run, win at the big shows, cut cattle, or jump, then both your resale and stud service potential are gone.  Not just reduced, but gone!

 

          You might get lucky and sell the colt (probably now a gelding) for a private pleasure horse, but you can be sure you won’t get much.  Your possible resale buyers know the risks inherent with a colt, and so they are not anxious to spend the big bucks on anything less than a stallion prospect with superior bloodlines.  Even a great-looking colt without an impeccable pedigree is a risk the majority of buyers at sales don’t want to take.  On the other hand, if a filly can’t run, jump, or win the big shows, she can almost always produce foals.  (You don’t want her as a broodmare, because she most likely won’t make you a lot of money, but that’s covered in another lesson.)  But because she can produce foals, someone will buy her.  Older mares without a record still average a better resale price at sales than do older geldings or stallions without a record.

 

           That’s taking a negative look at some good reasons for buying a filly.  But looking at the positive side, the picture is much brighter.  Fillies generally bring higher prices at time of resale.  Colts with weak pedigrees, whether weanlings, yearlings, or two-year-olds, do not command good prices.  A colt with an average pedigree will bring less than a filly with an average pedigree.  Fillies and mares maintain a higher average sale price at public sales than do stallions and geldings.  (At “performance sales—the best performers, regardless of gender, bring the biggest prices.  They are the ones with “potential.”)  The only time colts demand more than fillies is when the colts are extremely well-bred, good-looking and have big potential as a performer; then they are most often the sale toppers.

 

          Of course, there is always the private sale, when almost anything can happen, and usually does.  There is no ceiling on the price of fillies or colts at private sales.  Colts do just as well as fillies at private sale, as you will note in an upcoming example.


lesson3_a

 

          The first example is an unnamed bay filly by the stallion, Call Me Gotta.

 

          This filly, foaled on February 13, 1981, has an excellent catalog sheet, and just about everything you would want in a pedigree to make a good profit.  She has potential.

 

          Call Me Gotta was a good race horse with solid bloodlines.  As the catalog sheet shows, he was a Champion two-year-old, stakes winner and earner of $135,000.  At the date of the sale, his first foals are yearlings, so there are no facts about his ability to produce, just POTENTIAL.

 

          The first dam is Hula Skirt, a stakes winning daughter of Tru Tru.  Hula Skirt only had an 87 Speed Index, and it would be best if you could purchase the offspring of a Triple A (AAA) rather than just a Double A (AA) mare.  But, had she been Triple A, the price of her first foal probably would have been much higher, and that would not be good for you.

 

          The weanling filly offered is the first foal of Hula Skirt, so she has no proven produce record, only POTENTIAL.

 

          The second dam, Dancing Jacket, is a Thoroughbred, without a speed index.  She was a winner, but not of much.  This will keep the price of the weanling down slightly.  What will increase the weanling’s price, and her later resale price, is the fact that Dancing Jacket produced two stakes winners out of six foals.  Four of the six foals earned the Register of Merit (ROM) and one of the six was too young at the time of the sale to have an established record; more potential.

 

          The third dam did not do much, but the fourth dam was a winner and produced a stakes winner, and a stakes-placed mare Fire on Three, who ran out more than $100,000.  Lake Jacket also produced another mare which was a winner and produced a stakes winner.

 

          Note how well the female side of this breeding has done.  The weanling considered is a filly.  There is enough black type in the pedigree to guarantee more sizzle for the potential of the weanling being offered.

 

          This is the kind of pedigree you seek; it is full of potential.  It doesn’t matter what breed you are purchasing.  It is all the same—Paints, Arabians, or National Show Horses—everyone is seeking a satisfaction and the horse you are looking for must have the potential to provide it.  If the catalog sheet shows a lot of winners, at any event, then you’ve got potential for big profit in purchasing and reselling any weanling which interests you.

 

          You are hunting for the catalog sheet which offers great potential.  You are not looking at horses; you are looking at the potential they offer.  You’ll look at the horse later.

 

          If the weanling is the daughter of a stakes winner who has produced stakes winners, the price of the weanling will probably be too high to make her a good purchase.  Too much of a good thing will make it more difficult to produce a big return on investment without adding a positive performance record.  And adding a positive performance record can be very difficult.  Once you go into competition, if the filly doesn’t perform exceptionally well, then she will be a bigger profit loser.  This is the case of a modestly-priced weanling being a better deal.

 

          If the catalog sheets show no black type, no winners, no horses of merit, then even if the weanling goes for nothing, there is no potential for profit at a later sale.  Skip very cheap horses.  They are cheap because they have no potential and there is no way short of a miracle for them to attain the needed potential.

 

          Hip No. 16 at the McGhan Sale sold for the amazingly low price of $8,000.

 

          The filly was subsequently entered in the All American Select Yearling Sale at Ruidoso, New Mexico.  As a yearling, being sold approximately 10 months after her purchase at the McGhan Sale, she brought $30,000, all based on potential.

 

          The performance chart on the filly shows a number of costs involved with her maintenance and subsequent resale.  The cost of the weanling is a fact.  California state sales tax is a fact.  The veterinarian fees are an estimate.  The estimated costs are, I believe, on the high side.  This has been done to deliberately keep the return on investment at a modest rate.  The return could easily be more than shown.  For example, if you did not pay someone to take care of your yearling at the sale, then the expenses would be reduced by $300.  A $300 reduction in expenses pushes the return on investment (ROI) up.  I’ve estimated the cost of feeding and housing the filly for 10 months at $140 per month.  I’m sure there are those who will say, “No way.”  But if you get your actual feed bills out and add them, you’ll see it is easily possible.

 

          In any case, even with the high estimated costs, the filly produced a profit of $16,540 in less than one year.

 

          She produced a return on investment of 122.8 per cent.

 

 

 

Unnamed filly by CALL ME GOTTA—Hip No. 16

 

 

Expense

Income

Cost of weanling

         $8,000

 

California sales tax

              $480.00

 

Veterinarian

              $380.00

 

Farrier

              $100.00

 

Pasture, 10 mos. @ $100 per mo.

            $1,000

 

Additional hay

                $200.00

 

Grain and vitamins

               $200.00

 

Transportation to sale

                $300.00

 

Preparation at sale

               $300.00

 

Futurity payment

                $500.00

 

Cost of entering sale

                $500.00

 

Selling price received

 

  $30,000.00

Sales commission

             $1,500

 

 

 

 

Total cost and expense

           $13,460

 

Total income

 

  $30,000.00

 

 

 

Net Profit……..$16,540

 

 

 

         NET PROFIT………………$16,540

         Return on Investment (ROI) 122.8 per cent.

         (Total amount of profit divided by total investment.)

 

 

          Now, if 122.8 per cent return on your investment in less than one year isn’t a lot of money, I don’t know what is.

 

          Considering the initial dollar outlay was only $8,480, and the other expenses averaged only $440 per month, you have a small investment.  But if you took the same total a mount of money--$13,460—and put it in a treasury bill at the all-time high of 16 per cent, you would only have earned a profit of $2,153.  A 16 per cent return on your investment would be considered an absolutely phenomenal return today, but it certainly won’t make you as much money as a 122 per cent return.  And if you put the money in a savings account at 2.5 per cent yield, the only absolute is that you will lose money.  Inflation in 2002 was low at only 3 per cent.  In a savings account there is no risk…..you would have positively lost one-half per cent on your money in 2002.  What interest rate are you getting today on your savings?

 

          Also, keep in mind that you really didn’t have a cash outlay of $1,500 of the $13,460 in costs.  The $1,500 was a sales commission which was paid after the sale and prior to the time the $16,540 in profit was paid.

 

          If you take off the $1,500, which did not come out of the seller’s pocket, then the total out-of-pocket expense was only $11,960, making the monthly cost of maintenance an out-of-pocket expense of only $340 per month.

 

          A ROI of 122.8 per cent on an $11,960 investment in less than one year sounds almost criminal.  But it is a fact, and it happens, and it is easy to do again and again and again.

 

          If $16,000 in profits is not big enough for you, then you’ll want to go into business on a little larger scale.  Words of caution—don’t invest your lunch money.  Know what you can afford to lose.

 

          You can play the Make Money With Horses game on any level you like.  It is up to you.

 

          Here’s what you can hope to do if you play with more dollars.  These examples don’t happen every day, but fortunately for us, they happen often enough not to be considered uncommon.

 

          Majorie Cutlich purchased a weanling for $15,000.  We don’t know for sure what she spent in the next eight months to care for the weanling, but let’s say she spent $10,000.  That makes her investment $25,000.  She sold the weanling after eight months for $270,000, giving her a profit of $245,000.

 

          That kind of profit and return on investment ought to satisfy anyone.

 

          But how about Donna Wormser who bought a weanling for $14,000?  Let’s say she also spent $10,000 keeping her horse for 10 months.  She resold her $24,000 investment for $375,000 to make a net profit of $351,000 in less than one year.

 

          If you think you can’t make money—big money—in the horse business, think again.

 

          Pinhooking is such big business now, that the major breed magazines include the activities of pinhookers as part of their report on horse sales.

 

          When buyers are optimistic about the potential a horse offers, expect to see pinhookers making unbelievable returns.  The last time I looked, pinhookers in the Thoroughbred industry were enjoying a very nice rate of return of 88.4 per cent.  That was up from 56.8 per cent the year before.  This is the age of opportunity for making money with horses.

 

          Recent reports show weanlings costing less than $10,000 at the major Thoroughbred sales have resold for an average price of $40,000; that’s a 148 per cent return on investment.  Weanlings selling between $10 and $20,000 were returning 118.6 per cent.  Now just so you will realize it is not all roses, weanling selling for between $30 and $40,000 returned only 16.9 per cent that year.

 

          Here’s another great return, except it is calculated on a very small budget.

 

          This example is a colt.  I don’t recommend buying weanling colts for resale at sales, but they do make money.  This colt was not resold at a sale, but was sold privately.

 


lesson3_b


 

          Nashville Shadow was purchased at a sale.  His pedigree did not have as much potential as I would normally like, but it had some.  The colt was an outstanding individual conformationally, which added substantially to his potential.

 

          The first dam was a stakes-placed mare that had produced five foals to race.  Three were winners, one of which was stakes placed.  The mare, however, was an older mare—17 years old.  She obviously hadn’t produced as much as we would have liked, and it wasn’t likely she would produce more.

 

          What made me buy this weanling was the fact the mare had a very good-looking yearling colt which sold prior to the full brother weanling.  When the yearling brought an excellent price, the weanling suddenly had a lot more POTENTIAL!

 

 

NASHVILLE SHADOW

 

 

Expense

Income

Cost of weanling

            $1,300.00

 

California sales tax

                        $78.00

 

Veterinarian

               $300.00

 

Farrier

                 $100.00

 

Board, 7 mos. @ $135 per mo.

                 $945.00

 

All American nomination fee

                   $50.00

 

Total cost and expense

              $2,773.00

 

 

 

 

Sold privately

 

    $6,500.00

 

 

 

Net Profit……..$3,727

 

 

 

          NET PROFIT………………$3,727

          Return on Investment (ROI) is 134 per cent.

 

          Jet charger had proven himself to be only a fair sire.  He produced runners, but his potential—at 12 years of age—was limited.

 

          Nashville Shadow was worth a risk only because he was a good-looking colt, his selling price was low--$1,300, the catalog sheet shows some black type and possibilities, and he had a yearling brother ready to go into race training, which could add some new sizzle to the potential.  Still, this type of purchase should not be a high priority.  It was a legitimate purchase by the rules, but not a great buy.  The example is included only to demonstrate that weanlings frequently offer big rewards on small investments.

 

          Nashville Shadow was entered in the All American Futurity, a million dollar race, to provide some sales appeal.  The initial cost of entry was only $50, so the investment was minor in comparison to the “sizzle.”

 

          The colt was not advertised, but was shown to normal barn traffic.  One such person liked the colt and purchased him for $6,500.  The profit on the colt was $3,737 and the return on the investment was 134 per cent.  Not bad for a horse held only seven months.  Not bad, and yes, lucky.  But you make your own luck.

 

          When you consider the total investment was only $2,773, the profit was considerable.

 

          The final example is included to show what happens when the rules are not followed.

 

 


lesson3_c

 

 

          Brides Request is a filly by a young stallion, A Zure Request.  As shown by the catalog sheet, A Zure Request did very well as a race horse, and has the pedigree to be a good sire—that’s potential, and it’s what you’re seeking.

 

          The first dam, however, puts the purchaser of this filly in trouble.  A Thoroughbred, Summer Bride was not a winner.  She only placed at 3 and 4, which proves she wasn’t a good race horse.  There is no potential there.

 

          As a producer, Summer Bride is the dam of four foals, three of which went to the races.  Two foals were winners, and one of the two was a Quarter Horse, the same as Brides Request.  That shows an ounce of potential.  But even a pound of cure won’t make up for the lack of “sizzle” come sale time.

 

          The second dam, Dusty Bride, was not a winner, although she produced three winners.  But do three winners add up to potential?  In this case, no.  None did much.  And earnings of $13,456 for a Thoroughbred are very small.

 

          The third dam shows no potential either.  And by the time you get to the fourth dam, even the black type there is too little, too late.

 

          Brides Request sold for $2,000 as a weanling, and the cost of keeping her until sale time as a yearling were minimal.  The total cost and expense was $5,495.

 

          The selling price at the All American Sale was $6,500, and was predicated on the potential of the stallion, A Zure Request.  (A Zure Request later proved himself the sire of some speed, and gained modest popularity.)

 

          The net profit on the weanling filly was $1,005, and the ROI was 19 per cent.

 

          Granted 19 per cent return on an investment of only $5,000 is pretty good in comparison with many other types of businesses.  But it was somewhat risky because the total potential was weak.  The potential of the stallion and the fact that the weanling was a filly—two of the rules to follow—are the only two things which saved this investment.  Pass when the weanling offered doesn’t show excellent potential on the catalog sheet.

 

 

BRIDES REQUEST

 

 

Expense

Income

Cost of weanling

           $2,000

 

California sales tax

                $120.00

 

Veterinarian

              $300.00

 

Farrier

                $100.00

 

Board, 10 mos. @ $135 per mo.

            $1,350

 

Transportation to sale

                $300.00

 

(Owner groomed and showed

 

 

horse - no outside costs)

 

 

All American Futurity payment

               $500.00

 

Cost of entering sale

                $500.00

 

Selling price received

 

 $    6,500.00

Sales commission

                $325.00

 

 

 

 

Total cost and expense

             $5,495.

 

Total income

 

 $    6,500.00

 

 

 

Net Profit……..$1,005

 

 

 

         NET PROFIT………………..$1,005

         Return on investment (ROI) 19 per cent.

 

 

 

          Weanlings are good profit makers, and often require a small investment and very little physical work.  But you must follow the rules.

 

 

 

Rules for Pinhooking

 

1.  Purchase fillies.

 

2.  The weanling must be by a well-bred stallion who has proven himself a better

     than average performer, but does not yet have a long record as a sire.

 

3.  The first dam must have proven herself an excellent performer, or an excellent

     producer.  The produce of an average first dam should be passed.

 

4.  The second dam must also be a performance winner, or the producer of

     performance winners.  The second dam is still very important when seeking

     potential.  She must show it.  If the second dam is stronger than the first dam,

     that is even better.  But a strong dam can never make up for a weak first dam. 

     Do not fall in to the trap of thinking you can slip one through and make a big

     profit based on a strong second dam.  Smart buyers just won’t pay the price, and

     the less than bright buyers only purchase cheap horses.

 

5.  The third and fourth dams are not too important.  A lack of black type or

     performance record will not hurt.  Third and fourth dams, however, should have

     produced something.  If they haven’t produced, then the entire line lacks potential.

 

6.  The weanling must be sound and without obvious injury when purchased, and when

     resold.

 

 

          Potential is the key!  The weanling being resold as a yearling will make money if she is good-looking, is by a solid, yet unproven sire, and is out of good-performing and/or producing first and second dams.

 

          If you don’t follow these rules, don’t blame anyone buy yourself if the weanling doesn’t make money.

 

          And if you say it’s too hard to find weanlings which meet all the requirements, you are wrong.  It’s not too hard, it’s just hard.  That’s one of the reasons buyers aren’t making a log of money with weanlings.

 

          Pass the ones which don’t measure up in conformation, blood, and potential.  It is always better to pass 500 than to buy one bad one.  If horses are going to make you a lot of money, then you’ll have to put in a little effort and a lot of patience.

 

          Don’t buy because you are caught up in the excitement of the sale.  Don’t buy because you want some action.  And don’t buy hoping your normal good luck will make things turn out well.

 

          If the dollar amounts in the examples are not big enough to suit you, just play with bigger bucks.  (All breeds have the same potential for enormous returns on small investments.)  You can play at any financial level.  And you can play with more than one horse, so you can double, triple or quadruple your income anytime you choose.

 

          The scale on which you decide to get started is completely up to you.  The important thing is to get started.  It is a business, and time is money, and you could be making a lot of it, now!

 

 

 

CLICK HERE TO TAKE THE QUIZ

 

 

ASSIGNMENT:

 

Refer to this page:

http://www.horsecoursesonline.com/college/money/lesson_3_catalog_pages.pdf

 

 

This page shows the catalog sheets for three 2012 yearlings by the same stallion - Zippos Mr Good Bar.  They are out of different mares and were all sold at the 2013 AQHA World Show Sale in the fall of 2013. 

 

Your assignment is to review the catalog pages and determine, as weanlings, which one had the most potential to make money when they sold as yearlings.  Please list them in order of potential and tell me why you listed them in that order.

 

Send your report to elblazer@horsecoursesonline.com.  Be sure to include your full name and email address on the document.